Our Story

Meet Sarah

Sarah started this business as a hobby.  She started buying furniture for herself and realized how expensive it was and had a hard time finding stores that sold the trendy home decor and furnishings she was looking for.

Sarah started by going to furniture outlets and selecting barely used or new furniture at wholesale prices to update her home. It quickly turned into buying more than she needed, so she started re-selling those items on Instagram. 

Pretty soon she had a social media following. People loved her style and the items she found, so they began asking if she had more items available. The first big purchase she made she called her husband, Jon, and said, “don’t stress…..I just spent a couple of thousand dollars, but I will earn it back."  Little did he know how good of an investment that would be.

In 2018 Sarah started the first small showroom in her garage where she was able to buy at wholesale prices and pass the savings on to her first customers.  Utah Furniture Deals was born! Utah Furniture Deals quickly outgrew the garage between furniture and design services so the first retail store opened in 2019 in Draper, UT. 

Over the past two years it has grown so much that we have moved locations 3 times, quickly outgrowing each space before we have barely moved in.  Fast forward to today, we have a NEWER – BIGGER location in Draper with a new name, more furniture, more décor and over 45+ employees.

What started out as a hobby has grown to the Grove Collective that you know and love!  Stop in, let one of our design experts help you in creating the space you dream of. Browse our new home decor and furniture or come to one of our special events or design classes.  We wouldn’t be here without our customers new and old!

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